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Launching new brand for mass market

Team: 5 specialists


Duration: 9 months

Problem description:

  • Client has an idea and concept but no business model and supportive processes

  • High-quality project standards needed to be faced within short period of time and limited budget


  • We organized supply chain process, standardized workflow and provided learning for team

  • In order to optimize marketing kit expenditure we provided for the category the following tools: detailed product descriptions, marketing campaigns mechanism and metrics. Damadvice made workshops, provided principles for later marketing development and supported during roll-out for the rest categories.


  • Within first 3 years brand reach brand reaches GFK Top-3 position in online channel

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